Our Mission

Unapologetically reimagining our favorite foods because food should be a source of joy for every body.

The Beginning

A diet scare. Inflammation. Gut sensitivities. Combined with a love for food, Italian heritage and a Michelin-star chef, lead to the creation of our konjac noodles.

Bryan

Bryan

A true New York Italian with a passion for healthy food – less carbs, no unhealthy vegetable oils, or inorganic and artificial ingredients. Bryan set out to create food that brings joy to the table for every body.

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Elad

Elad

A classically trained chef, who started his career at a 3-star Michelin restaurant in Italy. Elad ensures everything meets to his exacting taste.

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Person eating pasta

Keto-Friendly

Person eating pasta

Great taste

Person eating pasta

Healthy

Person eating pasta

Vegan

Person eating pasta

Low Calorie

Person eating pasta

Gluten & carb free

Person eating pasta

Keto-Friendly

Person eating pasta

Great taste

Person eating pasta

Healthy

Person eating pasta

Vegan

Person eating pasta

Low Calorie

Person eating pasta

Gluten & carb free

Person eating pasta

Keto-Friendly

Person eating pasta

Great taste

Person eating pasta

Healthy

Person eating pasta

Vegan

Person eating pasta

Low Calorie

Person eating pasta

Gluten & carb free

Person eating pasta

Keto-Friendly

Person eating pasta

Great taste

Person eating pasta

Healthy

Person eating pasta

Vegan

Person eating pasta

Low Calorie

Person eating pasta

Gluten & carb free

Our Simple Difference

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An Ancient Root Vegetable

  • High Fiber
  • Slows Sugar Absorption
  • Gut-Friendly
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Simple Ingredients that Bring Joy

  • Keto
  • Paleo
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Simple Ingredients that Bring Joy

  • Non-GMO
  • Glycophate-Free
  • Gluten Free
Plastic pollution

Why We Act on Plastic

Our vision is world where food is a source of joy for every body. There is no joy in the plastic islands drifting across our endless, cerulean oceans, choking the flora and fauna and ultimately landing on someone’s shores. Which is why we are partnering with CleanHub to tackle plastic pollution in our oceans. By supporting plastic recovery in coastal communities, we’re helping to create a cleaner, healthier and more joy-filled planet.