The Beginning
A diet scare. Inflammation. Gut sensitivities. Combined with a love for food, Italian heritage and a Michelin-star chef, lead to the creation of our konjac noodles.

Bryan
A true New York Italian with a passion for healthy food – less carbs, no unhealthy vegetable oils, or inorganic and artificial ingredients. Bryan set out to create food that brings joy to the table for every body.
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Elad
A classically trained chef, who started his career at a 3-star Michelin restaurant in Italy. Elad ensures everything meets to his exacting taste.
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Keto-Friendly

Great taste

Healthy

Vegan

Low Calorie

Gluten & carb free

Keto-Friendly

Great taste

Healthy

Vegan

Low Calorie

Gluten & carb free

Keto-Friendly

Great taste

Healthy

Vegan

Low Calorie

Gluten & carb free

Keto-Friendly

Great taste

Healthy

Vegan

Low Calorie

Gluten & carb free
Our Simple Difference
An Ancient Root Vegetable
- High Fiber
- Slows Sugar Absorption
- Gut-Friendly
Simple Ingredients that Bring Joy
- Keto
- Paleo
Simple Ingredients that Bring Joy
- Non-GMO
- Glycophate-Free
- Gluten Free

Why We Act on Plastic
Our vision is world where food is a source of joy for every body. There is no joy in the plastic islands drifting across our endless, cerulean oceans, choking the flora and fauna and ultimately landing on someone’s shores. Which is why we are partnering with CleanHub to tackle plastic pollution in our oceans. By supporting plastic recovery in coastal communities, we’re helping to create a cleaner, healthier and more joy-filled planet.