Meet Bryan Guadagno: Co-Founder Behind It’s Skinny’s Disruptive Rise in the CPG Space
Not every CPG founder sets out to reinvent pasta, but Bryan Guadagno isn’t every founder. As co-founder of It’s Skinny, he’s reshaping how we think about comfort food by creating low-carb, low-calorie alternatives that don’t ask people to give up what they love—delicious pasta!
Guided by the belief that everybody deserves a seat at the table, Bryan leads with a focus on inclusion, innovation, and food made to fit real lives, not just labels.
From Consumer to Innovator
Like many founders in the Better-For-You food space, Bryan began It's Skinny due to a health scare—a severe gut issue. The experience became a pivotal point in his life, leading him out of finance and into food.
As a proud Italian, it isn’t surprising that he took aim at pasta first. He sought to find a way to enjoy it without inflammation concerns. Working with his business partner, Elad, they perfected a konjac-based pasta with zero net carbs, that’s low calorie, gluten-free, and a neutral taste--making pasta a source of joy again.
Leading a New Wave of Purpose-Driven CPG Founders
As a CPG founder, Bryan Guadagno embodies a new era of entrepreneurs who blend clean-label product development with strong brand values. With a background in finance and a personal commitment to wellness, Bryan brings strategic clarity and authenticity to It’s Skinny.
His leadership reflects a growing shift in the CPG industry where shoppers actively seek transparency, nutrition-forward choices, and products that support their everyday lifestyles.
Driving Rapid Growth and Retail Expansion
Since its launch, It's Skinny has experienced impressive growth across direct-to-consumer and brick-and-mortar retail. Bryan's approach to scaling emphasizes innovative, sustainable development, prioritizing high-quality ingredients, consistent product performance, and a deep understanding of today’s health-conscious consumer.
Thanks to Bryan's vision, It's Skinny has earned a strong presence on grocery shelves, becoming a go-to pasta alternative for those who enjoy their favorite meals with fewer carbs and calories.
Why Bryan Guadagno Is a CPG Founder to Watch
Bryan Guadagno is a CPG founder with a clear command of the fundamentals: retail strategy, team development, and financial discipline. Under his leadership, It’s Skinny has secured national retail placements, built a nimble, mission-driven team, and managed sustainable growth in a competitive and margin-sensitive category.
Bryan’s hands-on approach to operations and long-term vision for brand scalability make him stand out not just for what he believes in, but also for how he builds.
Want to learn more about the brand changing the pasta game?
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